Nothing Generic About It

What does ‘streaming media’ mean? Put very simply, it means the continuous flow of audio-visual data over telecommunication networks. The bed-rock of animation and multimedia, streaming media is part and parcel of websites today, most commonly observed in news channels that run news clips frequently. In earlier times, music files could be transmitted over the web, but as packets, that were to be downloaded thereafter. Music was then copied onto a CD and heard at leisure. Streaming media changed that, transmission and access became simultaneous giving rise to streaming audio.

But there’s one catch. In order to stream audio, you need Streaming Audio Server software installed on your system. Where could you get yourself the software from? Wowzamedia.com offers you the very latest in streaming audio technology. Sometimes marketers like to package their websites with sales pitch. A little audio visual clip could be rolled into the website, but viewers should have the liberty to play that clip or not, isn’t it? Tiny ‘play’ and ‘stop’ buttons would suffice. So here we have a bit of Flash and a bit of streaming technology being merged together. The result is Flash Streaming Audio for sound and Flash Streaming Video for visuals. Check out wowzamedia.com, if you would like to know more. They are the leaders in the industry.